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ISSUE TEASER:
Penned the 'Dynamic Duo' by AWC chief correspondent Bob Lawrence, the Lambrinides brothers own and operate your very own WCR, a window cleaning supply company, in addition to other ventures. Their rapid growth and continued success consistently take the window cleaning industry by storm year after year.
Pedestrians and working window cleaners are known to have a rocky relationship. Pedestrians aren't necessarily the enemy; however, be prepared to face some lawsuits if you don't respect the public and take proper safety precautions, especially in cities. AWC contributor Gary Mauer cites pedestrians are distracted more than ever due to texting and mobile devices.
Speaking of mobile devices, the following article discusses a hot new marketing tool (at the time of this issue's release): Twitter! Learn the basics of Twitter, how to utilize it for marketing purposes, and what the rise in social media means for window cleaners. Kel & Partners' Frank F. Chiera recommends just get your foot in the door and start small.
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